User experience is how a user feels while interacting with a website or mobile app. The term is quite broad in itself but usually denotes the look, layout and flow of a product. A good experience is imperative for a good relation between the user and the brand, and it helps improve sales as well as build brand loyality.

Visual design, as the name suggests is the designing of how a website or mobile app appears to its users. It’s the concentrated effort put into bringing together different elements like typography, illustrations, photographs, space and layout to create an aesthetically pleasing as well as user friendly design of a product.

Wireframing is a process to pre-design a website or mobile app in a structural format. A wireframe is created to layout content & functionality on a page, duly considering the user goals & flow. Wireframes are used early in the development process to ensure a proper structure of a page before design elements and text content are added.

A brand identity of any brand is a collection of all design or text elements that it uses to portray itself to its customers. It includes your logo and fonts as well as the colours and shapes that you use in your branding. Stationery, email designs, business cards and packaging are also a part of your brand identity.

A prototype is commonly known as a initial working version of a product, but in the digital world that definition is used for a MVP or a minimum viable production. Prototype on the other hand is a basic connected mesh of different user interfaces to let stakeholders provide feedback.

Also know as Motion Graphics, it is essentially animated graphic content in the form of a video. It has immense potential as a medium of advertising and also for providing information to the target audience. It gives your brand a unique advantage over usual live video advertising in certain market segments.